What is Outset?
Outset is an AI-moderated research platform that enables users to conduct video, audio, and usability sessions with hundreds of participants at once, providing a deeper understanding of the people they serve at a speed and scale that was never before possible.
Key Features of Outset
- AI-moderated conversations: Conduct hundreds of interviews at once, in any language, with an AI interviewer that engages participants in rich dialogue and probes deeper to get the 'why' behind answers.
- AI-powered synthesis: Customized to your study, the AI identifies common themes, tags relevant conversations, and pulls out powerful quotes.
- Multilingual: Participants can choose their language, with a fully adaptive, multi-lingual interviewer.
- Secure by design: Outset is powered by the Azure OpenAI Service, the most secure large language model, and is fully anonymized, with no models ever trained on your data.
How to Use Outset
- Upload a guide: Add your discussion guide to Outset and customize your AI interviewer.
- Recruit your participants: Recruit with Outset's panel, integrate with your own panel partners, or share with your own users.
- Discover insights with AI: Watch the AI interviewer dig deep with participants and pull out what matters most.
Benefits of Outset
- Supercharge your research with AI-moderated conversations.
- Test new concepts or designs, identify new opportunities, and build a deeper understanding of the people you serve.
- Save time and increase the productive potential of a single researcher.
- Get to the deeper 'Why?' when it matters.
Helpful Tips
- Use Outset for strategic research, such as identifying strategic opportunities, market landscape, brand equity, jobs to be done, and persona development.
- Use Outset for tactical research, such as concept testing, usability and design, positioning and ad testing, customer experience, and brand measurement.
Frequently Asked Questions
- How does Outset's AI interviewer work?
- Outset's AI interviewer engages participants in rich dialogue and probes deeper to get the 'why' behind answers.
- Is Outset secure?
- Yes, Outset is powered by the Azure OpenAI Service, the most secure large language model, and is fully anonymized, with no models ever trained on your data.
- Can I use Outset for multilingual research?
- Yes, participants can choose their language, with a fully adaptive, multi-lingual interviewer.